Kim Loy Permanent Makeup

About Kim

“Permanent makeup isn’t about having perfect eyebrows.

It’s about your natural brows but better.”

I believe that permanent makeup should be nothing more than a enhancement of your natural features.  By following the guide of your natural brow hair and bone structure we can create hyperrealistic brows which are fuller and fluffier, but most importantly beautifully natural.

I take pride in the delicate process of tattooing fine line brow hairs in a shape and pattern uniquely tailored for you.

I started my PMU career in 2019 having moved to Amsterdam from London I noticed their was a gap in the market for high quality permanent makeup services.

Having initially trained in Microblading and Powders Brows, my brow artistry has since developed towards a hyperrealism style using an electric PMU tattoo machine.

Over the years I’ve developed a skill of being able to observe a clients face, analyse their current brow, listen to their wishes, and then go on to create a realistic fine line brow tattoo which is almost indistinguishable from the real thing.

It takes precision and patience for this technique and I love it, which is why it’s currently the only treatment I offer. This is where my passion lies.

I take pride in the delicate detail of each brow, carefully choosing the right colour, the right machine and needle for the skin, taking my time over the pre-sketch creating a bespoke pattern with each new hairstroke positioned with thought and intention.

Your face and eyebrows are completely unique, as should be your permanent makeup.

Professional Details

Master Trainer with Beauty Angels Academy

Hyper Realism Masterclass with ID Liner

W-Brow with Nataliya Yeremenko Academy

Masters Hands with Nataliya Yeremenko Academy

Tattoo Removal with Girlz Ink Training

Powder Brows with Beauty Angels Academy

Certified GOLD Microblading Artist with Beauty Angels Academy

Microblading course accredited by the Association of Beauty Therapists UK

Completed Tattoo Infection Control Level 2 (VTQ) Training

GGD Licence holder for Semi-permanent makeup in Amsterdam

Kim Loy Permanent Makeup

About Roxie

Roxie, owner and Master Artist from Elite Aesthetics by Roxie Ltd has joined forces with the wonderful Kim Loy of Microblading Amsterdam and is available for bookings at the stunning Gallery Salon Studios in Bilderdijkstraat, Amsterdam. Roxie began her permanent makeup career in 2015 and has since done thousands of treatments, and in excess of 20+ advanced courses, alongside training others in her own techniques she has developed along the way. 

From a young age I had always shown a keen interest in beauty and everything surrounding it. For as long as I can remember I have been the one friend to do everyone’s makeup, hair, and nails… still to this day! Whilst having a strong interest in tattoos, art, and what together these can express.

Doing this alongside my University degree and throughout my adult life I decided it was time to take the next step and be able to offer something that could really change peoples lives and make a real difference.

Makeup is a blanket of confidence that so many of us wear on a daily basis yet we all battle with its temporary nature.

A longer lasting confidence and beauty is the concept that inspired me to enter this profession, accompanied by my innate passion for the industry, artistic flair and perfectionism.

My journey began late 2015, I trained on the world famous Harley Street with a SPMU specialist of over 15 years to gain my Aesthetic Micropigmentation certificate, with which I received glowing compliments on my work from day 1 from trainers and models alike.

I have since trained with world famous Lorena Oberg and Dr Andrew Hansford to add Skin Rejuvenation (Level 4) to my specialities. I am now trained to a level 4 in all of my disciplines with countless masterclasses across the UK and Europe alongside teaching others my own techniques along the way.